Ecsponent Limited acquireed a 51% stake in Return on Innovation (Pty) Limited (ROi). (www.roiafrica.com) in 2016.
Managing your brand: intelligently predict the future
ROi Africa has developed a simple, integrated and intuitive platform that allows clients the ability to reference the past, manage the present and predict the future.
Developing and protecting a brand relies on knowing what is happening, in real-time, across all media, and ROi Africa’s smart technology identifies trends across all media and provides an agile solution for managing brand reputation.
No single client is the same, meaning the adaptability of the ROi Africa platform becomes fundamental in providing a solution relevant to each brand’s unique context and needs. In the age of rapid big data and social media where every user is a publisher, businesses need the best possible tools to make intelligent and predictive media decisions.
ROi Africa collates a global network of media, across South Africa: 2 000 print, 76 radio and television stations, 90 000 news sites and 206 million social media platforms. It then processes this data at a blistering rate of over 100,000 items per second to produce real-time analytics, drilling down from high-level big data to the most intricate detail.
PR and Communication specialists have a crucial role to play in the real-time and real-world management of brand perceptions and crisis management. ROi Africa’s platform functions like an arm of the media relations division, offering live tracking of online sentiment – a vital tool in the rapid world of viral social media. A pre-emptive media move based on real-time sentiment could mitigate against a brand disaster if negative sentiment is left unchecked, particularly in the social media space.
Ultimately, the platform provides clients with the luxury of making real-time, informed and smart media decisions. By eradicating the guesswork, and operating with speed, the agility it provides clients means ROi Africa makes media monitoring work for the client seamlessly and effectively.